REGGAE SUMFEST COMES ALIVE WITH OCEAN SPRAY SPONSORSHIP
DRAFT PRESS RELEASE
Contact
Tamara Ward
Country Manager, Ocean Spray
T: (876) 984-7792-3
Tamaraw@wisynco.com
Nanda Dukharan
PROComm for Ocean Spray
T: (876) 926-6740
Nanda.Dukharan@procomm.com.jm
REGGAE SUMFEST COMES ALIVE WITH OCEAN SPRAY SPONSORSHIP
Royal Reggae Sumfest Giveways for lucky consumers
Montego Bay, June 5, 2009 – The Ocean Spray brand is offering several lucky patrons the chance to experience Reggae Sumfest 2009 in fine music VIP style. Ocean Spray is a major sponsor of the premier Jamaican music event, to be held in Montego Bay July 19 – 25.
Having officially launched its ‘Royal Reggae Giveaway’, Ocean Spray is presenting its consumers a chance to partake in the Sumfest festivities. The grand prize winners will receive an all-inclusive package including stay at Sandals Resorts, VIP tickets and limo transportation to Sumfest International Night, an exclusive invitation to Tarrus Riley album launch and access to the Ocean Spray private booth at the event.
Additionally, over two hundred Sumfest tickets, over a hundred iPods, and t-shirts will be given away each week of the ‘Royal Reggae Giveaway’ until July 12.
“Ocean Spray is excited about our sponsorship of Reggae Sumfest this year,” says Country Manager, Tamara Ward. “We are delighted to be affiliated with Reggae Sumfest for the fifth year and to support local initiatives geared at musical wellness. Additionally, having our Ocean Spray artiste and spokesperson Tarrus Riley on board, consumers are guaranteed the chance to indulge in the best Sumfest experience”
Sumfest Patrons will be treated to special activities within the Ocean Spray booth which will include interactive music stations, featuring tracks from Tarrus Riley’s brand new album, as well as multimedia touch screens that are capable of showing the artiste’s music videos, past Reggae Sumfest performances and an image gallery.
As an added bonus, on Sumfest International Night 2, fans of Tarrus will be given the chance to get up close with the international award-winning reggae icon and receive his autograph.
Celebrating its 17th anniversary this year, Reggae Sumfest will showcase on Sumfest International Night, Ocean Spray endorsed artiste, Tarrus Riley, as well as a host of popular artistes, including Nas, Inner Circle, Jasmine Sullivan, Rhaatid and Etana.
ABOUT OCEAN SPRAY
Ocean Spray is a privately held, grower-owned co-operative formed by 900 cranberry growers in the United States and Canada. It is a US$1.4-billion co-operative. The company is based just outside of Boston, USA. It controls about 72 per cent of the world's cranberry crop and is the standard bearer of the cranberry brand with a significant international presence. Ocean Spray is distributed in over 30 countries.
Ocean Spray is available in a range of flavours including 100% natural without any added sugar. The products, distributed in Jamaica by WISYNCO, are available in thousands of locations across the island. Ocean Spray is Jamaica’s best-selling cranberry juice and Jamaica is the highest consumer of Ocean Spray cranberry juice per capita. Ocean Spray International posted fiscal 2005 gross sales of about $1.4 billion.
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